![]() ![]() By 2019 I knew that if we were serious about growing The Good Crisp Company, then I needed to double down on the biggest opportunity – which was the US – and this meant that I physically needed to move there to be a part of it. It is just such a massive market and there are very established channels and routes to market for natural products. What made you make the move to the US? What is it about Colorado that makes it a great place to lay down roots and build a business?Įven from the early days of launching the business we were getting enquiries for our product in the US. Matt and his three daughters pose with The Good Crisp Company at Whole Foods in the US. There is a lot of judgment going on in food and fitness and we want to stay away from that and just celebrate the small wins in your life. Good Vibes – this is around feeling good about the snacks you eat.Good Ingredients – secondly, how do we clean up and use the best ingredients without sacrificing taste? This is an ongoing process for us, but we have found there is no need for most of the things that conventional food companies put in their products.Good Taste – our snacks have to taste good this is the very first and most important thing.We just make amazing tasting snacks that are Gluten Free, Non-GMO and use natural ingredients.įor me there are three pillars to Good Crisp: We consider The Good Crisp to be a mainstream snack, so we don’t chase fads or food trends. We wanted something that would taste amazing and give you the treat you are looking for from a potato chip – taking away the guilt you feel afterwards. It really is all about the emotional connection with snacking. What was the ethos behind creating the types of healthy snacks you have developed with The Good Crisp Company – what is a ‘good’ crisp to you? He’s also taken some time to tell us all about The Good Crisp Company and his journey since graduating from his Bachelor of Management (Marketing) at UniSA. They've recently really enjoyed getting into snowboarding this winter and exploring all different parts of their new home in US over summer. When Matt's not working though – or munching down on his favourite Sea Salt & Vinegar crisps – with three young daughters his family takes up any left-over time. He sits over all the different areas of the business too, including marketing, sales, operations, finance, so that it’s ensured everyone is moving in a common direction and the company is making meaningful progress towards their goals. He now specifically works a lot more on raising funds for the company, developing new products, and setting future goals for the company. This is when he enrolled at UniSA to study marketing and business, gaining experience and insight before starting the new food company.Īs The Good Crisp Company continues to grow, Matt’s role has become more of an a over-all facilitator, helping and supporting the team to make the important decisions. When none of those concepts proved fruitful – ideas are the easy part says Matt – he quickly realised if a business was to succeed, he needed to gain the knowledge, experience, and tools to be able to execute those ideas. So it is no surprise he’s found his stride in an entrepreneurial path. ![]() THE GOOD CRISP COMPANY FREEThey can now see the clean-label, gluten free canister chip on the shelves at heavyweight supermarkets like Walmart and Whole Foods.Īlthough he didn’t know it at the time, Matt has spent most of his life starting lots of little businesses and preoccupying himself with side gigs. So much so that two years ago, Matt and his family moved to the US to join their other two teammates in Boulder, Colorado. And if they didn’t exist, he was on a mission to create them himself.Ī handful of years later, and a few packaging iterations, business is booming. The snacks couldn’t just be natural – they had to taste good too. Matt was craving a snack that they would all love and as a parent he would feel less guilty about packing in their lunchboxes. The new foods made Matt feel great, but he was missing his favourite snacks and his daughters weren’t exactly keen on the FODMAP-approved snacks either. THE GOOD CRISP COMPANY PLUSThe Good Crisp Company came to fruition when founder Matt Parry found himself on a restrictive FODMAP diet while juggling his three young daughters at home – plus their particular eating habits. ![]() The Good Crisp Company is Revolutionising Snack Food Matt Parry CEO & Co Founder of The Good Crisp Company ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |